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Dan Eidem

Building Up A Thirst!

 
Building Up A Thirst!
Posted April 25th, 2013 @ 10:33am

Iron Maiden’s Trooper ale has proved so successful that the makers are having to work overtime – before it’s even gone on sale.

But frontman Bruce Dickinson admits it wasn’t just a case of adding the band’s name to a bottle, and they actually had to audition for brewers Robinsons.

The award-winning firm tied in with Maiden to create a "secret squirrel" recipe. Interest has been so strong that they’ve moved to a six-day week to keep up with advance orders, with over 100 countries having expressed an interest in stocking it.

Dickinson describes Trooper as "a great drink to have on a summer afternoon. It’s 4.8% so it’s got a bit of a kick, but it’s still a good session beer. I wanted to make sure it was subtle enough so you could enjoy it for a while."

More than 250,000 pints of Trooper have been ordered in advance of its launch on May 9.

Don't forget you can win tickets to see Iron Maiden at Bridgestone Arena September 5th on the contest section of this web site!

 

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